Whitepaper

The first mobile-first portfolio tracker with intelligent price alerts.

Last Updated on Nov 10, 2021

Last Updated on Aug 29, 2021

Dexfolio is a multi-DEX portfolio tracker featuring an intelligent, one-tap alert system. With a revolutionary crypto tracking app, the company is set to change the way crypto is tracked. Whether you are just starting in the crypto markets or are a seasoned investor, you will benefit from the changes that Dexfolio brings to the industry.

Dexfolio is truly unique. It has a best-in-class UI that has been designed and built from the ground up. It shines as a customer-focused product, using core psychology and UX processes to create a “minimum steps to action” mentality1.

On the web dApp, visitors can stake their LP tokens to get additional rewards and access to governance voting, making Dexfolio truly decentralized. Welcome to Dexfolio.

Ben Sash, Founder and CEO, has led the design and development of digital products for over 6 years, working for half a billion dollar Ecommerce brands. With his experience in leadership, product design and agile development,  Ben has built an unstoppable team and compiled the short and long term vision for Dexfolio.

Saurabh Bansal, Business Advisor, brings over 20 years of experience in business strategy,  operations, IT, project management, and six sigma. He has significant experience leading large development projects and understands the intricacies of running a successful enterprise.

Saurabh Upadhyay, Beta Manager & QA Lead, has over 3 years experience as a Quality Assurance analyst and developer in financial domain projects.

Yaakov Sash, Blockchain Strategist, is a full-stack engineer with experience in Java, Kotlin, Oracle, SQL, Python, PHP, and Javascript. He has been involved in the financial domain for over 15 years and operates as a digital assets/blockchain/DLT architect and project manager.

Yasin Fattullayev, Lead Solidity & Smart Contract Developer, brings extensive Software Development Lifecycle (SDLC) experience in both web-based and client-server applications. With a rich background as a software engineer, Yasin is the blockchain expert for both solidity and smart contract development, testing, and deployment.

Neil Gandhi, Legal Advisor, has significant experience in all stages of business formation and structures. Practice areas include finance, technology and media.

Peter T. Lionn, Marketing & Community Manager, has managed social channels like Twitter, Telegram, Reddit, Facebook. With his knowledge, Dexfolio has reached over 20,000 followers across it's various marketing channels

At its heart, Dexfolio is a portfolio tracker for cryptocurrency. However,  it stands out from the competition by addressing problems that have plagued its competitors up to this point.

Current portfolio trackers have significant problems that reduce their value for you as an investor2.

Problem 1

Available portfolio trackers aren’t designed for DEXes, but rather were originally designed for centralized exchanges and adapted for use with DEXes. This makes for a cumbersome and awkward user experience, with cluttered code that tends to be inefficient at best—and buggy at worst3

Problem 2

One of the key goals of a tracker is to provide the user  with alerts when a token hits an “important” price milestone. With other apps, the user has to manually set up each “important” price target. The result is a need to set price alerts for every price point a coin might hit, a tedious and time-consuming process.

The problem continues if the coin surpasses the values set, meaning the user needs to set another batch of alerts, and the same applies to falling prices.

Traders with multiple cryptocurrencies find this process untenable4. Managing their portfolios becomes such a time-consuming task that they are forced to put their lives on hold as they struggle to keep up with token alerts. Clearly, this is a problem begging for a simple but elegant solution.

Problem 3

The trackers on the market today are frustrating to use because they have subpar user interface (UI) and user experience (UX). Portfolio trackers should empower the portfolio owner by intuitively conveying information.

Problem 4

Many trackers on the market were designed for traders at their desktops. This limits users that want to track their tokens while on-the-go or simply prefer the convenience of a crypto tracker in their pocket. A mobile-first solution is a must.

Problem 5

In line with an industry-wide trend, the current offerings attempt to provide an entire ecosystem well before they have mastered their core functionality5. It shows as lacklustre performance, diluting their value because they didn’t focus first on user needs.

Intuitive Solutions

Because Dexfolio is a tool built by crypto traders—for crypto traders—the Dexfolio team has ensured the tool overcomes these shortfalls. To do this, they have led the development with a UX priority, focusing solely on the problems faced by crypto traders and working to find solutions. With substantial community input, they have designed a product with solutions that are valid, effective, and meet user needs.

Let’s dive deeper into Dexfolio’s features and how they solve the problems above.

Solution 1: A cryptocurrency tracker that works well with DEXes

Dexfolio was designed and built specifically to track DEXes. Unlike other trackers, both Ethereum, Binance Smart Chain, and Polygon DEX tracking are supported, with plans to add Solana, Fantom, and Opera in the coming months.

After a user enters a wallet address, Dexfolio calculates the purchase price of every token purchased on Uniswap, Pancake Swap, QuickSwap, or any other DEX. It tracks all coins in connected wallets (with no limit to the number of wallets). The app tracks the current price, quantity,position value, and average cost basis for each token. It will also show  robust token info, market stats, full price chart,  and a user’s transaction history in an upcoming release.

The platform has been built to onboard other blockchain networks quickly and efficiently. 

Solutions 2 and 3: Automatic, intelligent tracking for important changes to each crypto investment

This is the flagship feature of Dexfolio. The smart alert process works as follows:

Once a wallet is connected, the user can turn on Intelligent Alerts.

For each token in a portfolio, an “average cost” is calculated. This is the average price paid to buy the token on Uniswap, Pancake Swap, or any DEX. As a user buys more of a given currency, the average cost is updated. However, if the user sells, withdraws, or deposits the token, the average price is NOT updated.

This is where Dexfolio’s customer-focused tracking shines above other portfolio trackers.

When a trader wants to track a currency, the rise or fall of its price occurs in reference to the original purchase price. This price still matters even when part of the currency is sold, as it was the initial investment and the true outlay of cash (or equivalent).

The sale price of tokens is important, but not in the context of the tokens a trader still holds; what matters for those tokens is the initial outlay.

Dexfolio solves this problem by allowing users to keep track of their initial outlay even though multiple transactions may subsequently take place. Any ensuing changes reference the average cost paid for the original purchase.

When the Intelligent Alerts are turned on, the user receives alerts when there is a “significant change”. What determines a significant change? User testing has determined that, when anchoring on the average cost for a given token, a significant change is an increase in increments of 100%. After further testing, the team determined that 25%, 50%, and 75%increases were also desired by users since the market isn’t always moving so aggressively.

Since a token can’t decrease more than 100% from your average cost, a 10% decrease signifies a much bigger jump in price compared to the parallel of a 10% increase. In addition, decreases are viewed as significant in smaller increments (this is very much in line with a large number of psychology studies on how the human brain views risk/opportunity7 ). Due to this, users are alerted when the decrease is a 10% increment against average cost. 

To ensure they haven’t missed anything, users can easily check the alert history page to view the latest changes for their tokens. All changes shown are against the average cost the user paid for each token.

In addition to alerts, users can easily check their entire portfolio. This page provides additional context to each token by showing the change (value and percent), the current price, the purchase cost, and the total value of each token’s holdings (as a dollar value and token quantity). This is a very helpful feature when users need to see their total portfolio value, the various drivers, and the amount of holdings on each coin.

Anti Scam Coin
Another key feature substantially improving user experience  is the ability to “hide'' certain tokens. This solves the problem of  scam coins that were airdropped without consent, erratic coins that are causing too many alerts, coins that are being held for long term, or coins whose value is too small to warrant frequent alerts.

Hidden tokens also don’t count toward the portfolio’s value, since testers primarily used this feature to hide airdropped scam coins, which have inflated prices in the millions of dollars.

Whatever the case, users can select any of their tokens and quickly add them to the list of hidden tokens.

To enhance these benefits, Dexfolio has established a partnership with Lithium. The two teams are closely aligned in their vision for a  community-driven evolution, new and exciting projects, and elegant solutions.

Lithium states that they are excited for their community to use Dexfolio for unique NAV tracking.  This will empower and reassure investors, “making quarterly fund newsletters being the most frequent performance update a thing of the past.”

Solution 4: A mobile-friendly cryptocurrency tracker that provides sufficient information while being easy to use

This is another area where UI-focused design allows Dexfolio to provide features where other trackers have failed. The Dexfolio design is driven by user trials, and as a result the UI has been continuously built, tested, and improved.

The current app layout has been meticulously developed to provide users with the precise information they need—and no more. The driving mantra is “actionable intelligence”, and the team has accomplished this by providing users with the portfolio and alert information they need, readily accessible on a mobile screen.

Solution 5: A platform that grows with user needs

Dexfolio was developed and improved by incorporating the voice of the community, and will continue to do even as the project grows.. The Dexfolio token—DEXF—was designed to be a simple but committed vehicle that allows the invested community to drive future projects. The community will continue to have input into the development and improvements of the platform.

List of Dexfolio App features:

Utility Token Disclaimer

When purchasing utility token Dexfolio (DEXF) please ensure you understand it's usage and its functionality for spending within the Dexfolio ecosystem. It is NOT an investment of money, not in a common enterprise, purchasers should hold no expectation of profits from the investment, where those profits are derived primarily from the efforts of others. The token is not tied to profits. nor is it's price tied to the efforts of the team. It is to be used and considered as a loyalty reward system for gaining access to the services and platforms within the business, including utilizing services on our mobile-apps. There is no tie or correlation between Dexfolio’s leadership or contractors efforts to the price of DEXF. It holds no value as a security or investment. Individuals purchasing DEXF should have no expectation for profiting from this Utility Token and should not consider it an investment. By purchasing DEXF or by visiting our website you acknowledge that you understand and accept that DEXF is strictly a utility token to be utilized on our platforms and services along with Dexfolio/DEXF Personnel, Dexfolio partnered projects, and the Dexfolio developer(s)/team are not liable for any statements, projections, and/or false statements made by the community and/or moderators on any social media platforms or messaging apps/communities. Including but not limited to individuals in the community, moderators, independent contractors, and/or any public figure.

Overview

The token’s simplicity also ensures stability and security. To further guarantee this, the team has facilitated both internal and external developer reviews of the token code, and has hired Solid Group to audit the smart contract9. Audit Results

Note: The farming contract has been updated since the audit due to a bug in the original contract. The bug was found with Immunefi’s bug bounty program. Instead of doing another audit, we enrolled the new farming contract in the bug bounty program.

Tokenomics

There are 200M total DEXF tokens. Of these, 40M were sold or distributed before token listing for the following:

  • Public Sale/IDO (20M DEXF)
  • Exchange Liquidity (13M DEXF)
  • Private Presale (7M DEXF)

All DEXF sold in presales and IDO has been distributed.

Key details of the presales and IDOs include:

  • Private Sale Round 1 and 2 Price: $0.009
  • Private Sale Round 3 Price: $0.01
  • Public Sale (IDO) Price: $0.012
  • Listing Price: $0.014
  • Amount to raise: $284K ($182K goes to liquidity pool)
  • Circulating supply day one: 5.4M DEXF
  • Market cap day one: $75.6K
  • Market cap after presale vesting: $560K

The remaining 160M DEXF are allocated for the following:

  • Staking & Platform Rewards (68M DEXF) — These tokens will be earned by users that participate in activities that reward tokens, such as staking, referring friends, being a pro member, etc. Via a smart contract, 0.2% of the remaining staking reward tokens are distributed daily to stakers on app.dexfolio.org
  • Treasury (62M DEXF) — Used for ongoing operational costs, new initiatives, private funding rounds, and other business purposes as needed. Not more than 620K DEXF is designated to be used from the treasury per year (unused DEXF will rollover)
  • Team (20M DEXF) — For the founding and cofounding members that helped launch Dexfolio and DEXF

Token Utility

DEXF is used to accomplish the following:

Purchase monthly access to pro features on the app (at this time, estimated at $10 per month, paid as DEXF). These features allow users to set high priority alerts (via alarm), change the base currency, create a token watchlist, and more.

Participate in staking awards. Users can stake via DEXF-BNB LP on Dexfolio’s web dApp. With a deposit of any popular token, the LP tokens will be purchased and staked.

Governance for the DAO (described below).

Governance

Governance is currently live on the web dApp  feature is planned to be available at the time of launch (only on the Web dApp, not the mobile platform). It will require staked LP tokens, not base DEXF.

Governance with the community is very important to the team, as this project has been a highly involved community endeavor from the beginning. Stakers with 5% or more voting power will be able to create proposals for the community to vote on.

UX-centric features include seeing how close a proposal passes or fails and allowing the proposer to gain insight into the community's opinions.

Note: Governance is temporarily off. Since we recently upgraded the farming contract, we have decided to wait until we are sure that the new contract doesn’t have any vulnerabilities before transferring its ownership back to the governance system. The new bug bounty will be run over an extended period of time to ensure the new contract doesn’t have any vulnerabilities. Ben Sash, founder of Dexfolio, has ownership over the contract with the following address: 0xd8A052a5d9683679580A6aA47263Bfc6F0d1dD57

Staking

68M DEXF—34% of the total supply—is dedicated to staking rewards. Each day, 0.2% of the staking pool will be distributed between all stakers. In addition, 50% of the subscriber fees (paid in DEXF) will be burned — decreasing supply and increasing demand. Staking provides a number of enticing benefits to stakers, adding yet another feature to the platform.

This includes  the ability to:

  • Receive DEXF for free passively
  • Participate in governance
  • Gain access to the app’s pro features

Business Model Canvas

Key Partners

     •   
Wizard Financial
(DEXF Staking)
     •   
Solid Group
(Smart Contract Auditor)
     •   
Rubic
(DEX on dexfolio.org)
     •   
Rezaid
(Marketing Agency)
     •   
Oxbull
(IDO Launchpad)
     •   
Lithium
(Strategic Partner)
     •   
LinkUp Studio
(App Development)
     •   
Immunefi
(Bug Bounty Platform)
     •   
Early Bird
(Strategic Partner)
     •   
Cryptobuddy
(For potential crypto project partners research)
     •   
Covalent
(In-App Data)
     •   
Chainlink
(In-App Data)
     •   
Binance Smart Chain
(DEXF Token Network)

Key Activities

  • Create tokens
  • Facilitate user account and subscriptions
  • Monitor incentives for growth
  • Increase the token holders, free users, and pro users in the community
  • Create and maintain app features
  • Market the app and token to customer segments

Value Propositions

Needs

  • Accurate token prices
  • Accurate DEX trade history
  • Reliable alert system

Wants

  • Mobile friendly
  • Low effort alert system
  • Fast loading app

Customer Relationships

  • Large community that provides testing, feedback, and new ideas
  • Governance which allow users to make proposals

Customer Segments

B2C

  • Heavy crypto traders
  • Uniswap traders
  • Pancake swap users

B2B

  • VC firms, Crypto fund manager
  • Crypto projects with governance, DAOs

Key Resources

  • Core team
  • App users
  • Community of stakers

Channels

  • Dexfolio app
  • Telegram community
  • Dexfolio social media

Cost Structure

  • Development (60%)
  • Marketing (30%)
  • Misc (10%)

Revenue Streams

  • Subscription fees
  • In-app advertisments
  • Crypto fund portal
  • Alert system for token projects

Revenue Stream Details

In addition to paid subscriptions for pro features, Dexfolio will establish several other key revenue streams

B2C: Promoted Content and In-App Advertising

Given the niche market using the app, targeted crypto and investment products would be appealing to the Dexfolio community, supported by in-app advertising. As these advertisements are intended for the crypto market, a higher click rate can be expected because the products will be a good match for the market. However, click rates can vary9 between platforms and apps.

B2B: Providing Custom Portals for Crypto Funds

We are especially excited about this opportunity and we are developing the framework for this structure together with our first partner, lithium.ventures. This partnership10 will leverage Dexfolio’s comprehensive tracking model.  It will be sold as a service to crypto fund users, who will be provided with a custom Dexfolio login.

The crypto fund will pay for this monthly service so their members can get access to useful and detailed fund tracking dashboards. Once the pilot is complete, this model will be adapted and offered to other interested funds, adding specialized tracking for their members via B2B subscription.

B2B: Alert System for Token Projects Using the Dexfolio Platform

Similar to the custom portals service, Dexfolio can provide services to token projects by sending notifications to Dexfolio members (free or pro) who own that token. Since Dexfolio has a list of all tokens held by a given user, if a token project would like to reach out to its community without having to develop alert functionality themselves11, Dexfolio can provide that alerting service for the token project (using a monthly or per alert fee structure). Dexfolio can partner directly with the token projects, but users of Dexfolio can also request that their token projects use the Dexfolio alert service to ensure they do not miss governance votes, important announcements, or upcoming events.

Dexfolio Roadmap

App Roadmap

Completed. The app will launch as a beta with the following core features:

  • Cross-chain tracking
  • Intuitive and clean portfolio overview
  • Automatic, real-time, and accurate alert system

Completed. After beta launches, the main focus will be:

  • Implementing user feedback from the beta
  • Refining the backend so portfolios load almost instantly
  • Creating an easier-to-understand portfolio page with more token data

After the full release, Dexfolio will continue developing features in the app as driven by customer input and the DAO. These efforts include:

  • Adding in the community founders drawer
  • Price chart
  • Profit and Loss
  • Token details page
  • Transaction history: Withdrawals, deposits, sells, and buys
  • Advanced trade stats
  • Target price alerts
  • Integrating crypto funds into the Dexfolio app with user logins (Dexfolio has already established a partnership with https://lithium.ventures/)
  • Alert system for token projects utilizing Dexfolio’s existing user base
  • Integrating community participation in the app development
  • Support searching and tracking tokens that aren’t in a users addresses
  • NFT price tracking
  • Additional DEFI tracking: LP tokens, staked assets, etc.
  • In-app DEX (cross chain if possible)
  • Enabling users to borrow or lend crypto through the app
  • Wallet functionality
  • Fiat on-boarding
  • CEX tracking
  • Off-chain and on-chain governance for Dexfolio and other token projects

Token Roadmap

Like the app, the token will continue development and improvements:

  • New incentives to hold and spend DEXF
  • Completed. Single-asset DEXF staking

Dexfolio has created a set of tools that allow crypto traders to easily track their investments, get alerted to price changes that matter, and participate in a variety of staking and governance opportunities. This endeavor is and will continue to be community-driven, focusing on excellent user experience. To learn more, visit dexfolio.org.

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